Permission Marketing | Book Review

Permission Marketing

It is quite informative book about marketing. Even though it was written in 1999, it is still relevant today.

There are lot of things that we dont understand about marketing. How a product comes to us, in what form, in what credibility. We all are being manipulated by the marketing guys to buy a particular product, without too much trouble from ourselves to first check overall advantages over other available products in the market. We just act on their cues and fall in prey of their game. Although it not always a bad thing. Many products that come to us came because they were better than others.

But this book is for marketers not customers. Or also for customers, or people who want to know about marketing. Godin breaks down various strategies used in marketing, in quite easily comprehensive blocks, such as Permission Marketing and Interruption Marketing.

To give some idea, Interruption marketing is a desperate effort to gain customers by constantly bombarding them with ads through any medium possible: hoardings, banners, newspapers, walls, pamphlets, internet or anything or anywhere they can stick their ad on. They will apply this technique on huge masses and wait and hope someone will respond. It is traditional method and sometimes gives results too.

But the other technique, Permission Marketing is much more effective and efficient. It only promotes the product to the customer who is actually in want of that particular product. Like a personalised feeds, this is done through emails, or internet ads, which are shown based on your activity. It can also be used in traditional sense, offline, with proper system. But requires more efforts and money than the other, but certainly gives an edge over other techniques.

Well marketing is not a secret anymore, with the help internet and all. But it was quite an interesting book two decades earlier when it was first published. He gave quite interesting account of the marketing techniques used in the past. Godin also predicted the future of few companies who used Permission marketing, like amazon who, give you personalized ads and products.

Overall an interesting read. There were few case studies of various companies as well. And many of the predictions Godin did were quite accurate.

Comments

Pyaasa | Movie Review

Pyaasa - 1957 Directed By : Guru Dutt One of the true pleasures of watching Pyaasa is Guru Dutt's face and his genuine expressions. It doesn't seem like he is playing a character; he is playing himself. Such is the power of those expressions. The genuineness of eyes, the horror in the same eyes when he is exposed to the dirty existence of social hypocrisies and selfishness. Or genuine delight over simplest of things. Or the childlike wonder about the world around him. Everything about that face felt so real and human. Here is an actor who knows art of acting. While others are waving their hands obsessively, exaggerating expressions, speaking dramatically and mechanically, leaving no traces of subtlety; Dutt is subtle, hardly exaggerating or waving his hands or making faces. He is still. His every word leaves an impact, whether he is angry, sad, disappointed, horrified or happy. Every emotion is portrayed to its utmost perfection. Here is someone who is magical, mys...

Locke | Movie Review

Locke - 2013 Directed By : Steven Knight I like to think that Locke is perhaps about stoicism. Its a lesson about stoicism. Perhaps about how to handle situations which are out of control. And in the end stoicism prevails. Perhaps its not hardcore or perfect form of stoicism which is described in the books. Ivan Locke has his faults. He shouldn't have been in that position in the first place. It isn't his dead father's fault that he has impregnated a women who is not his wife. Or he should have been more sensitive to the woman who carries his child. He is sensible man though, his soul is being tortured, his mind is not at rest and his whole world is falling apart in front of him. Yet he bears it all. He is determined to his thing, right thing. And probably thats the basic idea of stoicism, isn't it? Sometimes it is confusing to define stoicism. It has its shades, its variants. Ivan Locke has his variants. He has a deep urge to save the ruins of his already d...

#Day 66, An Old Man And His Precious Tapri Filled With Classic Books

As I was crossing a street in some part of Jalgaon, I came across a little book shop. It was a like a typical Indian tapri. To be clear it indeed was a tapri . The old man, the owner of that shop, evidently had to sustain by selling cigarettes, paanmasalas , gutkas and similar stuff. Presumably he couldn't sustain himself by selling only the books. And the books too, which no one reads anymore. I stopped to have a look. English Classics interested me more than anything else. Sadly they were the most torn out pieces amongst the whole) entire bunch. My eyes smiled after detecting George Eliot, Henry James, Thackeray and alike. What suprised me the most however was the fact that how passionate the old man was while showing and talking about his books. Particularly when I said he had very good bunch of classic books. He grew more and more passionate as I was looking for everything in his little tapri . And he knew each and every book and could discern what each particular book ...

SUVISO

Search This Blog